Mind Control Software Corporate Identity

Mind Control Software won the Independent Games Festival's 2004 Best Online or Downloadable Game award for their game Oasis. This success brought a new challenge into focus: how to reposition a small guerilla game studio as an industry leader in innovative gaming?

Perhaps the most interesting challenge was the company's name itself; the games industry is constantly on the defensive against parental groups and even the U.S. Government for controlling the minds of the world's youth. How does one disarm the critics with a name like Mind Control Software?

The answer came through in iteration, exploration, heated discussion, and finally identifying the core traits that made Mind Control a great studio. The logo was only one aspect of this; the colors, typography, and identity system was all designed to identfy a company that was growing, exciting, a little mysterious, and a little fun. The identity has a classic sensibility (through color and type) while staying very modern (in clean lines and interesting shapes, with bold taglines and humorous suggestive messaging throughout its Web site, which I also designed.

I was ably assisted by the talented Ed Rick, who nailed the general layout of the business cards and helped massage the logo towards its final form.